UX content strategy

These are a few examples of the UX content strategy projects I worked on, creating AI chatbot exercises to improve trial conversion rates, re-building checkout flows for purchasing products to increase conversions & reduce errors, as well as testing entirely new marketing and product page concepts that then became the template for all product pages.

  • Creating an IBM Watson Assistant (AI) Chatbot Interactive Exercise

    UX content strategy, content design, writing

    I wrote and built an interactive Watson Assistant (AI) exercise alongside UX designers, researchers, and developers. So far, it's increased trial conversions 95%, aids in onboarding, and allows users to build a chatbot in three simple steps. This was built as a result of low trial signups and user frustration. Users interested in this product are non-technical and struggled to understand the concepts needed to build a chatbot. This exercise clearly and concisely explains the concepts with a relatable scenario and walks users through three easy steps, which results in a chatbot!

    Watch the demonstration

  • Re-building Virtual Servers content approach, marketing & product pages, which became the template for all product pages across IBM.com

    Virtual Servers was a high-profile product for IBM; however, the digital experience fell short. Users couldn't differentiate the various servers; they were driven off the page via 20+ links, and the value wasn't clear.

    So, I thoroughly researched the product, conducted page performance and heat map analysis, and conducted SEO and user research. Then, I developed new content strategies, user flows, IA, topics, page types, content, voice, and tone and launched A/B tests.

    The new pages drove a 54.5% revenue increase and became the basis for product webpage templates to be used across all of IBM.com.

    See the before & after images

  • Leading UX Content Strategy on IBM's Commerce Platform

    I led UX Content strategy on the IBM.com Marketplace Commerce Platform (where people buy IBM products online), including completely overhauling the checkout flow, which was redesigned with all-new content to improve the overall product experience and increase conversion rates.